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School Libraries: The Core of Student Success
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Thursday, October 31 • 9:00am - 4:30pm
S101. Keeping It Simple: Marketing Your School Library!

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Looking for an efficient, easy to understand and implement strategy for marketing your school library?  This all day school library marketing boot camp is for you! You will learn:  your personal communication style and how this can enhance your marketing efforts; how to create a specific strategy for marketing your library that supports your school or library mission statement; the key elements that are included in a marketing plan; how to use the tools of marketing, advertising, promotion, PR and sales to implement your marketing plan; and ways to evaluate the success of your efforts. The format of this session is very interactive and will include examples of how other school librarians have implemented a marketing strategy to build the image of their library. 

Level: K-12 

Thursday October 31, 2013 9:00am - 4:30pm
Capitol I

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